State Farm “Being There”

State Farm “Being There”

State Farm /Entertainment Tonight Brand Integration Program; RMG created and implemented a unique and innovative media and “advertorial” partnership between State Farm insurance and CBS TV Distribution Company, which owns and distributes the top rated national entertainment magazine show “Entertainment Tonight”. RMG worked closely with both partners to create a fully branded series of 2 minute in- show segments called “State Farm Being There” featuring superstars from Brad Pitt to Denzel Washington which were shown in the middle of each show as fully integrated content.