McDonald’s® Praises the Positive with the Inspiration Celebration Gospel Tour During Black History Month Produced By Revolver Marketing Group
GRAMMY AWARD WINNER SMOKIE NORFUL RETURNS FOR AN INSPIRATIONAL EVENING WITH McDONALD’S
OAK BROOK, IL (January 14, 2008) – To celebrate the rich tradition of African American music that uplifts and inspires, McDonald’s will kick off its Inspiration Celebration Gospel Tour in February.Back by popular demand, the gospel tour will serve up a series of unprecedented, free gospel concerts to churches, bringing a powerful and inspirational message to eight cities during Black History Month.The McDonald’s Inspiration Celebration concerts feature Grammy-award winning gospel recording artist Smokie Norful headlining the tour for the second year in a row, joined by fellow EMI Gospel recording artist Myron Butler & Levi.The tour will visit the following cities:
oFebruary 7 - Philadelphia, PA (Enon Tabernacle Baptist Church) oFebruary 8 - Detroit, MI (Greater Grace Temple) oFebruary 9 - Chicago, IL (Christ Universal Temple) oFebruary 14 - Dallas, TX (Friendship West Baptist) oFebruary 15 - Houston, TX (Windsor Village United Methodist) oFebruary 27 - Atlanta, GA (New Birth Church) oFebruary 28 - Creedmoor, NC (Christian Faith Center) oFebruary 29 - Fort Washington, MD (Ebenezer AME)
“I am humbled and inspired by my continued relationship with McDonald’s through their community outreach programs,” says Smokie Norful. “It’s important that we continue to give back and that we realize giving back is the true way to keep ourselves and others feeling positive, uplifted, empowered, and encouraged.”
In most cities, concerts will include performances by local gospel groups to showcase community talent.In addition to the gospel tour, several McDonald’s franchisees have developed their gospel celebrations.In Atlanta, McDonald’s sponsors “The Gift” Gospel talent search, a gospel singing and instrumental competition that targets Atlanta area youth, ages 6-12.And the McDonald’s Gospelfest in New York City celebrates 25 years this year. “McDonald's is pleased to present this Inspiration Celebration Gospel Tour, featuring music that will lift spirits and inspire us all,” said Carol Sagers, Director of U.S. Marketing, McDonald’s USA.“While this musical celebration occurs at mega churches during Black History Month, McDonald’s recognizes and celebrates African American culture, heritage and achievements all year long – 365Black®!McDonald's is proud to be deeply rooted in the African American community.” The concerts are produced by Revolver Marketing Group (RMG) in association with DDB Worldwide.Revolver Marketing Group produced the inaugural concert tour in 2007 which featured Norful, along with Vanessa Bell Armstrong and Kierra “KiKi” Sheard.Other partners include Urban Ministries Inc. (UMI), the nation’s leading publisher and distributor of educational materials for African-American churches.
