Revolver Marketing http://www.revolvermarketinggroup.com Ownership, Customization, Continuity Fri, 04 May 2012 16:48:53 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Ownership http://www.revolvermarketinggroup.com/ownership/ http://www.revolvermarketinggroup.com/ownership/#comments Thu, 24 Mar 2011 19:18:01 +0000 revolver_admin http://www.revolvermarketinggroup.com/?p=300 Read More]]> RMG created the “Ownership Model” and continues to refine it for many of our clients. Simply put, we believe in creating concert tours and events that are actually OWNED by our clients. We build these vehicles from the ground up, brand them with our client’s name and image, and trademark them. The artists, markets and venues change, but the event(s) remain the property of our clients and offer our them the unique ability to build equity in their investments.

]]> http://www.revolvermarketinggroup.com/ownership/feed/ 0 Continuity http://www.revolvermarketinggroup.com/continuity/ http://www.revolvermarketinggroup.com/continuity/#comments Thu, 24 Mar 2011 19:19:07 +0000 revolver_admin http://www.revolvermarketinggroup.com/?p=304 Read More]]> The most effective and  proven means to achieve significant and long term brand building and sales results in lifestyle marketing, is by committing to a strategy and sticking with it….continuity is the only way to true cost efficiency and lasting impact.  If music and event marketing has demonstrated a clear and demonstrable success for a brand, it is essential to “stay the course” rather than bouncing back and forth between disparate approaches, ultimately confusing the target consumer and failing to establish long term results and credibility. RMG has created and managed numerous campaigns that have achieved a consistent message with multi- year programs for a wide range of clients.

]]> http://www.revolvermarketinggroup.com/continuity/feed/ 0 Customization http://www.revolvermarketinggroup.com/customization/ http://www.revolvermarketinggroup.com/customization/#comments Thu, 24 Mar 2011 19:18:38 +0000 revolver_admin http://www.revolvermarketinggroup.com/?p=302 Read More]]> As the entertainment industry has expanded, it has also become more competitive and cluttered. In this environment, it is increasingly important to build entertainment marketing offerings that are designed expressly for the individual client and their consumer target

To achieve this objective, RMG always aims to create programs to meet the very specific and individualized needs of our client’s brands; from program timing and priority markets, to finely tuned demographic focus.  We never take a “generic” approach to matching entertainment assets to our client’s needs; rather we develop our program concepts, music talent and content platforms to the exact “specifications” of our client.

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